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Matthew KennedyBy Matthew Kennedy | Updated 28 November 2024

Connective Games

Connective Games is a global software developer with more than 15 years of experience in the real-money gaming industry. Based in Malta, they develop localised poker products tailored to specific markets so operators can compete against some of the largest online poker brands in the world.

Each game is developed in-house with a mobile-first approach. Their games meet the highest standards in the online poker game industry. Connective Games are licensed by the UK Gambling Commission, the Malta gaming Authority and in Denmark, Spain and Portugal.

To date, Connective Games powers several top brands in the industry, including five of the top online poker rooms. Combined, they comprise the fourth-largest poker liquidity network in the world, making them the biggest B2B poker software supplier.

Connective Games does not develop its own branded poker games; rather, it develops games used by networks and independent operators.

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Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety - the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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