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Bettorlogic

Bettorlogic is a gaming software provider that focuses on sports betting, using real time technology to its advantage. This company was created in 2004 and has grown to offer a big portfolio of gaming which ranges from horse racing to in-play bets.

Betway Sports

Betway Sports

*T&C's Apply.

New Players Only.

Register, deposit and stake £10 to get £60 free bets (18+ only, T&Cs apply, please gamble responsibly)  

VisitReview

Betway Sports is a globally recognised online entertainment provider that offers a world-class betting experience. The platform offers a wide range of betting options, including pre-game and live betting selections. It covers more than 50,000 markets, offering a range of betting options from Money... Read Betway Sports review

Software: Evolution Gaming, Microgaming, NetEnt, Playtech

T&C's: New customers only. Place a min £10 bet at min odds of 2.0. £40 worth of Free Bet Tokens awarded on bet settlement plus additional £20 Free Bet tokens will be credited on the 11th June. 6 x £10 each with betting restrictions. 7 day expiry. Debit Card deposits only (exclusions apply). 18+ GambleAware.org. Bet The Responsible Way Full Terms apply

Bettorlogic Technology and Platform

Bet simulation technology is an area that Bettorlogic excels in and one of their best products is called Livelogic. This system presents players with up to date information and figures to help them make the best choices when it comes to placing a bet. The Livelogic system uses data analysis to offer in depth statistics to players, which gives them a heads up on which direction to take their betting.

This technology is particularly useful for football betting as it analyses all data in order to predict outcomes in real-time. This allows the software to present accumulator ideas to players and they need only to choose their stake. The accumulators suggested can be modified by the player so that they’re able to create their own specific bets based on the information the technology provides them with. Livelogic creates more than 40 betting prompts at a time, enabling players to select bets that they might have otherwise overlooked.

This sports betting software creator ensures that their technology is available on a range of platforms from web and tablets to mobile and even affiliate applications. On mobile, players are able to set notifications which will tell them when a particular bet selection is viable, based on the customisation options they’ve chose. These can include particular situations within a game or type of sport.

Bettorlogic won an EGR award for Innovation in Sports Betting Software in 2014 and the company hopes to continue to provide helpful technology for players, online casinos and sportsbooks. The company currently holds partnerships with a great collection of sportsbooks based in Europe and the UK.

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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