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Matthew KennedyBy Matthew Kennedy | Updated 28 November 2024

Atomic City

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Unibet needs little introduction in the UK gambling realm. The brand has been operating since 1997, making it one of the longest-running online betting operations in Europe. It operates under the Kindred Group Plc umbrella and is licensed by the UK Gambling Commission and the Malta Gaming Authorit... Read Unibet Bingo review

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T&C's: Play in the selected 75 Ball bingo room during the promotion period Buy at least one ticket in a qualifying game to be eligible for prize drops Bingo vouchers are awarded randomly while you play Spend during the day to unlock Bet & Get rewards based on your total play Log in each week to receive a £0.20 bingo voucher Rewards are credited automatically and ready to use

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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