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Arrows Edge

Arrows Edge is an online casino software developer that was released in 2014 and is stuck between being a newbie and an established name.

Obviously, a few years in the industry doesn’t make you a seasoned veteran, but with the sheer number of companies that have sprung up in the last couple of years, Arrows Edge certainly isn’t one of the new names anymore, either.

It’s easy to get lost in the shuffle from that position, which gives Arrows Edge a lot of work to do to stay competitive and rise through the ranks of the online casino world.

Does Arrows Edge seem like a company capable of doing that?

Software Updates

For a while, Arrows Edge had a problem with Java, which meant that many of their games were slow or even unsupported by popular browsers.

The Java issue has since been rectified, and Arrows Edge is incorporating newer technology to ensure its games work smoothly. However, it’s not a good sign that it took this company until mid-2016 to start doing that.

Arrows Edge Retro Games

There’s a fine line between a game that looks retro and is designed with nostalgia in mind and a game that looks old and feels like it was designed with limited skill, and this is a line the Arrows Edge tried far too close to.

The game selection, which offers the likes of Let it Ride, Red Dog, and Caribbean Stud Poker, are far less available than they were a decade or so ago, and for some, that will be a nice change, especially given the low table minimums.

However, Arrows Edge feels a little too dated. One hopes that the recent addition of modern technologies is a sign of things to come for this company.

 

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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