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Laser

Four of the leading financial institutions in Ireland came together to create Laser Card Services Ltd., a non-profit organisation whose purpose was to produce the Laser debit card. These debit cards were launched in 1996; however, are no longer used, as they were withdrawn from use on the market in 2014. The reason for this is that the institutions behind the card began to favour and issue MasterCard and Visa debit cards instead.

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Born in Birmingham, England, on July 16th, 1903, William Hill was one of 13 siblings. His early education took place at Old Know School, but by age 12, he decided to leave and work on his uncle's farm. This period marked William's initial foray into betting, as he would ride his motorcyc... Read William Hill Casino review

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It was in 2007 that financial institutions began favouring other debit cards and by 2011, National Irish Bank was left as the sole institution that still supported the Laser debit card. It’s believed that organisations were put off Laser debit card because the cards were sometimes known to encounter various problems when they were used to make online payments.

Despite there being some problems with the card, people did complain when it started getting replaced with others, mainly because they were so used to using the card. In fact, a number of businesses began charging people for using MasterCard and Visa debit cards, even though they hadn’t charged them for using Laser debit cards. An example of this is Betfair, which began charging players 1.5% commission on deposits they made using Visa debit cards, simply because they had replaced the Laser debit card. Had it not been for MasterCard and Visa, people in Ireland would probably still be using Laser debit card today. There were nearly 3 million Laser debit cards in use in 2010 and in 2009 over 195 million transactions were carried out using the cards.

When the Laser debit card was in use, it could be used for a variety of purposes: with it you could make payments online and over the phone and you could withdraw money from ATMs, deposit money at ATMs and pay your bills.

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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