Yggdrasil Continue Moves Into UK Market

Yggdrasil Gaming, the impossible to spell Swedish firm that made their first steps into the UK market in the first quarter of this year and are continuing to push.

Rise in revenue

After a rise in year on year revenue of over 500% in quarter one, aided by an increase in bet turnover of over 1,000% year on year.Yggdrasil is waiting for final approval on a Gibraltar license for quarter two, and recently added Chief Commercial Officers for operations in the country, as well as CFO and General Managers for Poland.It’s clear that Yggdrasil is a company on the up, which makes it no surprise that they are looking to make further strides in the UK, to strike while the iron is hot.Yggdrasil Continue Moves Into UK Market

Extensive recruitment

Talking of the continued push into the UK, Yggdrasil CEO, Fredrik Elmqvist, said:“We are already live with six operators in the UK and there will be more to follow in the coming months. It is certainly a very competitive market, and it is still early days, but early indications are encouraging.”He went on to explain that a large part of the success of the firm is due to the recruitment process that Yggdrasil use, adding:“The recruitment process has been extensive and we do a great deal of it ourselves. We don’t look to ‘poach’ talent from rivals or partners, which is important when it comes to maintaining integrity and building strong relationships within the sector…“And on top of all of this, we are extremely selective. We’ve said no to a lot of talented, senior candidates recently because they were not the correct cultural fit for Yggdrasil. We can proudly say it is easier to land a place at Stanford University than it is a job at Yggdrasil.”   

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