The UKGC has announced regulatory changes that require gambling operators to encourage customers to establish a deposit limit before making their initial deposit. This landmark decision aims to empower consumers with greater control over their finances.
From 31 October 2025, all operators must prompt customers to set a deposit limit before making an initial deposit.
New Rules on Deposit Limits
The new rules are designed to encourage responsible gambling habits from the outset. They ensure consumers consider their financial limits before placing a bet.
Furthermore, gambling operators must remind customers to review their deposit limits and transaction history every six months. The reminder system encourages players to reflect on their gambling habits and make adjustments where necessary.
Although many operators already offer voluntary deposit limits, this is the first time the UKGC requires players to establish limits before making deposits.
Greater Transparency on Customer Funds Protection
Alongside deposit limit requirements, the UKGC is also introducing measures to improve transparency regarding the protection of customer funds. Operators must clearly state in their terms and conditions whether customer funds are protected in the event of company insolvency. However, the UKGC believes many players are unaware if their funds are protected if a company becomes insolvent.
The new regulations ensure that consumers receive transparent and accessible information about protecting their funds, reducing the risk of confusion or misinformation.
Upcoming Changes to Industry Contributions for Problem Gambling Treatment
The UKGC announced it will abolish operators making financial contributions to research, prevention, and treatment services. The changes will align with the upcoming statutory levy on gambling operators to fund harm prevention initiatives more effectively.
The new funding model will come into effect on 6 April 2025.
Part of a Wider Industry Reform
The regulations are a continued effort to enact the reforms detailed in the UK government’s 2023 White Paper, “High Stakes: Gambling Reform for the Digital Age.” The Commission has committed to introducing further consumer protection measures, strengthening regulatory oversight, and ensuring operators take greater responsibility for player welfare.
Andrew Rhodes, Chief Executive of the UKGC, emphasised that the changes show a more substantial commitment to consumer protection. They aim to create a safer gambling environment that requires a deposit limit before the first deposit.
The new regulation will encourage consumers to manage their gambling behaviours more effectively. As the October deadline approaches, the gambling industry must prepare for significant changes, ensuring compliance with the new rules and prioritising consumer safety and trust.