Swedish software developer NetEnt has signed a deal to supply its full portfolio of games to Gauselmann Group-owned, Blueprint Gaming.
Brand Awareness
NetEnt slot games will now be rolled out across Blueprint’s network of games machines in bingo halls, arcades, pubs and licensed betting shops throughout the UK.The collaboration will raise NetEnt’s profile and brand awareness within the UK market. Blueprint Gaming is a market leader within the UK, after acquiring Live Wire Gaming last year, their aim was to enhance their own footprint within UK market and strengthen its slot offering.Managing director of Blueprint, Matt Cole said,“ The ability to offer our customers and players content from NetEnt is an exciting opportunity and we are delighted to be working closely together on offering UK players a truly compelling variety of market leading content.”
New Markets
The long-term deal will see the first games being released in the first half of 2020, propelling NetEnt in to new territories within the retail-based market in the UK. NetEnt never rest on their laurels, always striving to offer the best to customers and players within the industry. It was only a few months ago NetEnt acquired Red Tiger Gaming, NetEnt Connect content aggregation platform debuted a soft launch in December with Ellmount Gaming’s Casino Room, showcasing Red Tiger content. NetEnt Connect is set to tap into further partnerships in the near future.