Mr Green, a well-known online casino brand in the UK, has announced that it will close its UK operations on the 30th of September 2024. This decision follows a strategic review by the parent company, 888 Holdings, which acquired Mr Green through William Hill’s European assets in 2021. The closure marked the end of Mr Green’s presence in the UK market, a brand serving British customers since 2007 and was particularly popular for its innovative approach to online gaming.
Challenging Times
The decision to close Mr Green’s UK casino operations is primarily attributed to increased competition within the UK market and a strategic shift by 888 Holdings to focus on more profitable areas of their business. Earlier in April 2024, Mr Green had already ceased its sportsbook operations in the UK, which was a precursor to this latest announcement. The company found it increasingly challenging to maintain a competitive edge against other major players in the highly saturated UK gambling market.
Mr Green UK Casino customers have been informed and asked to withdraw any remaining funds from their accounts by September 29th. The company has ensured that all customer funds are safe and can be withdrawn without issue until the final closure date.
This closure is part of a broader realignment within 888 Holdings, which has decided to prioritize more lucrative markets and services. Despite the UK exit, Mr Green will continue to operate in other international markets where the brand remains strong.
This decision has a significant impact, as it signals the end of an era for one of the UK’s most popular online casinos. However, 888 Holdings has emphasised the move is necessary to streamline its operations and focus on areas that promise more significant growth and profitability.
For those in the UK looking for alternatives, many reputable online casinos are available, including popular White Hat Gaming brands ready to fill the void left by Mr Green’s departure.
The closure reflects the growing challenges online gambling operators face in maintaining profitability in a highly competitive and regulated environment like the UK.