It has been announced that the German Ice Hockey Federation eV (DEB) has signed an agreement with popular digital sports betting company LV Bet.The two parties inked a deal while the national team is currently playing over in Sought Korea, with mutually beneficial media cooperation at the heart of the agreement.LV Bet will be the official partner of the DEB and the National Ice Hockey team of Germany for the duration of the one-year deal.
Benefits for LV Bet
As official partner, LV Bet will benefit from brand exposure through televised sporting events as well as billboard and video advertising and promotional areas at all arenas.The company will also be granted a select number of match tickets as well as an official presence on the DEB wall of sponsors.
Well-known ally
Speaking of the deal, Robert Schutt, Head of Marketing at DEB, said:“Through this partnership with LV BET, we acquire a first-class, well-known ally in the sports betting market. LV BET’s commitment to us is testament to the steady rise in popularity of the national ice hockey team in recent years. The DEB provides advertisers from all industries with excellent customised packages to make use of our legacy and history as one of the leading nations in ice hockey. We couldn’t be happier with this latest development.”Marek M. Czekalla, Business Development Manager DACH at LV Bet, added:“LV BET is extremely proud to be an official partner of the DEB. As a leading sports betting site, LV BET aims to be a global brand that represents excellence in gaming and sports. That’s why this agreement with the German Ice Hockey Federation is yet another step forward for us.”The deal is currently set out for a one-year period.