For up-and-coming developers, deals and partnerships are of the utmost importance when it comes to getting one’s foot in the door and rising through the ranks of the online casino world. Zeus Play, a Bulgarian software developer, is the latest name to get into the act after signing a deal with popular provider iSoftBet.The deal will see iSoftBet integrate Zeus’ entire portfolio of games into its Game Aggregation Platform (GAP).
Zeus Play
The deal will allow iSoftBet’s partners access over 100 games, including popular names like Amun’s Book and Eternal Desire. Founded in 2012, Zeus Play has recently launched its first HTML5, showing that they are getting ready for the future, and a deal with iSoftBet will only help with that. They join the likes of Elk and Pragmatic Play and add their titles to the 1,000-plus titles already available on the GAP.
Reactions
Christos Zoulianitis, Zeus Play’s Chief Marketing Officer, said of the deal:
“We are thrilled to have integrated our content into iSoftBet’s state-of-the-art Game Aggregation Platform – it is a huge opportunity for us to put our games in front of some of the industry’s largest operators. “iSoftBet is also doing an incredible job of migrating our portfolio of Flash games over to HTML5, making them available to more players across more devices and platforms than ever before.”
Michael Probert, iSoftBet’s Head of Business Development, added:
“We are always looking to add top quality content to our game portfolio, and Zeus Play offers just that with its suite of bold and vibrant slots, table and lotto games.“GAP is one of the most powerful content aggregators in the market… Our operators benefit from proprietary games and a huge range of branded titles.”