2016 might be the biggest year in the history of NetEnt, which is particularly poetic as it is also the year that the software provider turns 20 years old.With a plethora of awards and a smorgasbord of new games released, NetEnt has taken 2016 by storm, proving itself as having the staying power to exist for twenty years in one of the toughest and fastest moving industries in the world.To discuss the last twenty years, and what the future will bring for NetEnt, NetEnt CEO, Per Eriksson sat down with NetEnt’s communication director, Anna Romboli.
Same goal for twenty years
Eriksson says that what makes NetEnt as strong as it is, registering phenomenal growth even in comparison to the fast growth of iGaming as whole, is having the same vision from the start.This vision was to be trailblazers, pioneers in the industry right off the bat, whatever direction the company went, and goes from here, NetEnt have always been intent to make their mark by being original and forward thinking.With a 31% growth in revenue since 2007, it is clear that this plan has worked to perfection so far, and looks set to continue to do so.
Quality
Eriksson continued by discussing the importance of quality when it comes to sustainability within the iGaming market.He describes each game that NetEnt produces as a way to push the envelope further, to be increasingly innovative and keep bringing fresh ideas.That innovation, according to Eriksson, is the driving force behind NetEnt.Eriksson went on to discuss the focus on the people working for the company, NetEnt’s ambition for 50/50 gender equality (which is currently at 60/40).He also says that NetEnt are posed at the forefront of development and innovation, and with releases like the NetEnt Rocks trilogy (a 20th birthday celebration for the company), Football: Champions Cup and Theme Park: Tickets of Fortune taking the idea of slot games in new direction this year, it’s hard to disagree.https://youtu.be/_zoA7FHd0vs