The world’s leading omni-channel gaming software and service supplier, Playtech, has partnered with SG Gaming to help it expand into the retail gaming market.More than half of Talarius’ Quicksilver-branded UK high street Adult Gaming Centres (AGCs) will now use Playtech’s cutting-edge enterprise management system.
4 Year Agreement
Playtech’s partnership with SG may have been key to landing the deal, as SG recently signed a new four-year agreement to provide Talarius.The main appeal to Playtech’s system, which already powers 40,000 terminals around the world, is that it will give Talarius the tools it needs for complete operational control, while ensuring that players have a seamless omni-channel experience.Just some of the tools now at Talarius’ disposal include content and multimedia management, jackpots, tournaments, bonusing, loyalty, security, and rules-based rewards. The analytics functionality also gives Talarius opportunity to modify its activity based on success.Talarius will also get Playtech B3 games, such as Heart of Jungle, and work together to develop titles specifically for the AGC sector.Over the coming months, Playtech will work closely with Talarius, a Tatts Group subsidiary, to ensure that the 92 venues operating under the Quicksilver brand, are able to migrate smoothly to its innovative retail software.
Playtech Delighted With The Deal
Shimon Akad, COO at Playtech, said: “We’re delighted to announce the deal with Talarius. This marks a new success within the AGC space, a market in which we see considerable further growth.”Andy Whitworth, Head of Gaming Strategy at Talarius, also commented on the deal: “This marks a new phase for many of our UK venues, offering premium multi-channel content and marketing mechanics previously unavailable in our market. This will not only benefit the business, but also most importantly, enhance our players’ overall gaming experience.”