GVC Holdings Rebrands to Entain PLC

GVC Holdings are one of the largest sports betting and casino gaming groups, providing casino, poker, sports betting, and bingo via its propriety technology platform. 99.9% of its shareholders voted unanimously in the firm’s corporate re-brand to ‘Entain Plc’.

Sustainability Targets

In an extraordinary general meeting, a new corporate charter has been signed off bringing a new chapter in long-term sustainability targets. New executives along with group CEO Shay Segev will lead the company to further maintain its sustainability and conduct disciplines, declaring to be 100% onboard across all regulated markets by 2023.A new Advanced Responsibility & Care (ARC) programme is to be rolled out to operational and support teams enhancing its safer gambling technology and player protection through improved monitoring and checks.

Entain Foundation

The new expansion will also see the launch of ‘Entain Foundation’, committing to donate over £100M over the next five years to local community projects, research into the harms of gambling, and fund grassroots sports enterprises.Segev said, “Under our new corporate identity, we will continue to use our unique technology platform to build on the exceptionally strong momentum that we have in our existing markets that are nationally regulated or regulating, a figure that is expected to reach 99% by the end of 2020.”Player responsibility and safety are the key focus moving forward and the announcement of the new (ARC) programme being key. By 2021 a responsible gambling metric will be introduced into the company’s wide bonus conditions.GVC intends to grow its business further in core markets and sustainable growth in existing markets. The company will seek to enter newly-regulated markets through opportunities and M&A activity.https://youtu.be/HAgIT-J794E

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