Betfred has announced that they will be stepping up their operational and staff compliancy programs, alongside SMP eGaming, a consultancy firm based on the Isle of Man.The bookmaker is set to introduce a new project that SMP helped to develop. Known as a Compliance Academy, the aim will be to train staff in the specialties of SMP, compliance, fraud prevention, and more under a Continued Professional Development (CPD) framework.
Powerful tool
Speaking of the partnership between themselves and SMP eGaming, Betfred’s Director of Digital Compliance, Adele Farrell, said:“The platform provided by SMP Compliance Academy provides a powerful tool and voice, not only to deliver the obligatory training and company policy and procedures that Betfred requires, but also to instil a positive and responsible compliance culture.“The platform allows us to apply a risk-based approach to our training via the powerful analytical tools, which can be used to identify any training deficiencies within the business.“We are committed to the ongoing training of our staff, ensuring they have the latest relevant knowledge and skills, and the SMP Compliance Academy meets all our requirements perfectly.”
Management help
It isn’t only Betfred’s staff who will be trained in all necessary aspects of compliance, there will also be the opportunity for the company’s management to use the Academy to further their knowledge and understanding, as well as continuing to develop Betfred’s operational procedures.The UK Gambling Commission (UKGC) and several other regulators, as well as many voices in the various governments, have spoke out about the necessity to increase regulation and protect vulnerable gamblers, as a result, compliance is more important for operators than it ever has, as both the UKGC and the Advertising Standards Authority (ASA) have made it clear they will punish any operator seemed to be in breach of ethical practices.