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GamCare

GamCare offers advice, information, counselling and information related to the treatment and prevention of gambling additions. All the support and information provided by GamCare is free. This organisation operates the National Gambling Helpline and offers ongoing treatment and support for anyone who believes their gambling habit has got out of control, as well as to the families of gamblers.

GamCare also aims to raise awareness about gambling responsibly and how the gambling industry in general can adopt an effective and proactive approach to advocating responsible gambling.

It is the mission of GamCare to support, through treatment and advice, individuals and their families who are affected by gambling addition, as well as reducing the harm of gambling through prevention, communication and education.

GamCare’s objectives include:

. Providing effective and quality advice that does not make judgement for anyone affected by problem gambling throughout the whole of the UK.

. Providing effective, quality, responsive and versatile treatment for individuals with gambling problems across the UK.

.  Providing support, help and information to gambling operators and regulators in the UK related to the implementation and development of responsible gambling measure, practices and policies. This can include consultancy, training and certification.

.  Leading the developing of the optimum practises in education, research and communication, and to become a Centre of Clinical Excellence that is recognised around the world.

.  Providing support, education, treatment and advice to youngsters and other groups deemed to be vulnerable.

Which services do GamCare offer?

Anybody who is worried about any aspect of gambling can talk to a GamCare advisor, who will provide one-to-one and completely confidential advice, information and emotional support. Anybody wanting to talk to a GamCare advisor can call the Freephone 0808 8020 133. The National Gambling Helpline advisors will also be able to provide details about other sources that can provide specialist advice and support, including the counselling support the organisation offers.

GamCare’s advisors are all trained and are able to offer free advice and support to anybody who is worried about any element of problem gambling. The advisors are trained in offering strategies for coping to people who feel it is time to alter their behaviour related to gambling.

GamCare’s helpline services are open every day of the week from the hours of 8 in the morning until midnight.

GamCare also has chat rooms and forums designed for people with gambling problems to share with others their stories, experience and advice. Such forums also provide a new member area as a place for providing information related to Gamblers Anonymous as well as recovery diaries.

The organisation also provides counselling face-to-face from its London-based offices, and a network of regional offices through GamCare’s partner agencies. The organisation also offers gambling counselling via the internet

GamCare has a code of practice in place which comprises of protective procedures, including age referencing verification, training of staff, time facilitation and spending limits, as well as spreading information related to further sources that can provide help and support about gambling problems.

Visit the GamCare website

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety - the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.