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Matthew KennedyBy Matthew Kennedy | Updated 27 February 2024

Jeffbet Entertainment Limited

JeffBet

JeffBet

100% UP TO £100 + 50 Spins - Deposit required *T&C's Apply.

New Players Only.

Get 100% bonus up to £100 and 50 Free Spins on Rainbow Riches on your 1st deposit – 35x wagering required, when you deposit with a minimum of £10  

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How do I Join JeffBet? In order to join JeffBet, you must register to play. What are the minimum and maximum stakes at JeffBet? Stakes vary depending on the game you are playing. You can access the "Help" screen from any game to find out information about stakes, payouts, win lines, a... Read JeffBet review

Software: Barcrest, Big Time Gaming, Blueprint Gaming, Booming-Games, Core Gaming, Elk Studios Software, EveryMatrix Software, Evolution Gaming, Eyecon Pty, Genii, Hacksaw Gaming, Iron Dog Studio, Leap Gaming, Light and Wonder, Microgaming, NetEnt, NextGen Gaming, NoLimit City, Red Tiger Gaming, Thunderkick, Wazdan Games, Playtech, QuickSpin

T&C's: New Players Only. Get £100 Bonus & 50 Free Spins on Rainbow Riches on your 1st deposit when you deposit with a minimum of £10. Wager from real balance first. 10X wager the bonus money within 30 days and 10x wager any winnings from the free spins within 7 days. Contribution varies per game. Bonus and free-spin offer valid 30 / 7 days respectively. Max conversion: 1 time the bonus amount or from free spins: £500. Limited to 5 brands within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.

Matthew Kennedy
Co-founder & Technical Director at Play Cash Games

Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Play Cash Games and the wider Take Marketing portfolio.

Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every casino listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.

Over 17 years in the industry, Matt has worked directly with affiliate platforms, casino operators, and software providers. He has seen the market move from desktop Flash slots to mobile-first HTML5, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.

Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.

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