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Paddy Power’s Latest Marketing Stunts Takes Aim at UEFA Women’s Euro 2022 Venues

Paddy Power’s Latest Marketing Stunts Takes Aim at UEFA Women’s Euro 2022 Venues

Paddy Power is often in the news regarding its marketing campaigns or TV advertisements, often in hot water with advertising bodies for its close-to-the-bone satire.Pointing out the ObviousWell, Paddy Power is at it again, this time poking the finger at the choice of venues for the UEFA Women’s Euro 2022 matches. In the match between…

Co-Founder of Paddy Power Brands Gambling a “Major Social Problem”

Co-Founder of Paddy Power Brands Gambling a “Major Social Problem”

Stuart Kenny co-founded Paddy Power over 30 years ago and likes nothing more than having the odd bet. After making his first successful bet on Nixon resigning in 1974 he admits he still enjoys a flutter now and again.”So Far Behind”However, in an interview for Irelands Prime Time, Mr. Kenny is concerned the Irish gambling…

Paddy Power Becomes ITV Racing Headline Sponsor

Paddy Power Becomes ITV Racing Headline Sponsor

Paddy Power, the Irish-born bookmaker has announced they are to become headline sponsors for ITV Racing as of 1st January 2021.The new sponsorship deal will further enhance the exposure of the Irish bookmaker brand through broadcasting, digital, social media, and podcasts.Exclusive Broadcasting Rights To British HorseracingITV has exclusive live broadcasting rights to all British horseracing…

Paddy Power Launch New Sitcom Series Featuring Axed Soccer Pundits

Paddy Power Launch New Sitcom Series Featuring Axed Soccer Pundits

Matt Le Tisser, Charlie Nicholas and Phil Thompson who were axed last month from Soccer Saturday, have launched a rival sitcom series with Paddy Power.’Pundits’The new series named ‘Pundits’ sees the trio living together and launching a rival show and moaning about their recent sacking from the popular soccer programme. The trio are not alone…

Evolution Gaming Pens ‘Major Live Casino Deal’ With Paddy Power Betfair

Evolution Gaming Pens ‘Major Live Casino Deal’ With Paddy Power Betfair

Evolution Gaming, a leading provider of live casino games have penned a deal with Flutter Entertainment brands Paddy Power Befair in what they describe as a ‘major live casino deal’.Entire Portfolio Across Both BrandsThe new deal will see Evolutions entire gaming portfolio rolled out across both Paddy Power and Betfair platforms, including exclusive games such…

Play N Go Pens Deal To Integrate Games With Paddy Power Betfair

Play N Go Pens Deal To Integrate Games With Paddy Power Betfair

Software developers Play N Go have penned a content deal with Paddy Power Betfair to integrate a number of its games on their platform. The content will be launched across Paddypower.com and Betfair.com, with more global markets expected in the future.Top Game TitlesEstablished titles such as Sword and the Grail, Legacy of Egypt and newly…

Red Tiger Gaming Produce First Exclusive MegaWays Slot For Paddy Power

Red Tiger Gaming Produce First Exclusive MegaWays Slot For Paddy Power

It was LeoVegas Casino who first came up with the idea of producing their very own Exclusive, MegaWays slot game. It looks like other operators are now hot on their heels as Paddy Power have joined forces with Red Tiger Gaming to produce their own MegaWays slot, aptly named, Paddy Power Gold: MegaWays.Unique MegaWays SlotRed…

Huddersfield Town FC Fined Over Misconduct After Paddy Power Shirt Prank

Huddersfield Town FC Fined Over Misconduct After Paddy Power Prank

Paddy Power have been in the news recently, along with various UK Football clubs including Huddersfield Town FC, after a hoax football shirt was unveiled as part of Huddersfields new kit to launch Paddy Power’s ‘Save Our Shirt Campaign’.’Sash-Style’ Shirt Logo Was HoaxIt was back in July, Paddy Power, the official shirt sponsor for The…

Huddersfield Town Fans In Uproar Over New Paddy Power Kit

Huddersfield Town Fans In Uproar Over New Paddy Power Kit

Following the announcement this week that Paddy Power are to become the official shirt sponsor for Huddersfield Town FC, fans are far from happy with the new 2019/2020 kit, but is all as it seems?’Fake’Terriers fans took to twitter over the kit, which features the Paddy Power logo slashed diagonally across the front of the…

Paddy Power Capitalise On Brexit Uncertainty

Paddy Power Capitalise On Brexit Uncertainty

Paddy Power are no strangers to controversy, often capitalising on current events. The PR team at Paddy Power have jumped on the Brexit bandwagon and launched their latest satirical video, ‘Brexit Bunker’, starring former football hero Eric Cantona.Brexit BunkerThe promotion at Paddy Power is launched on the back of the uncertainty of UK leaving Europe.…

Paddy Power Player Wins £4.3M Playing Mars Attacks

Paddy Power Player Wins £4.3M Playing Mars Attacks

Irish Chef Sean Doyle couldn’t believe his luck after scooping £4.3M playing Blueprint Gaming’s progressive slot Mars Attacks.Sean 33, a chef from Northern Ireland scooped the Jackpot on the 13th February after placing a £10 stake, the player turned up to work the next day on one of the busiest days of the year, so…

Paddy Power Slash Odds Of Corbyn Being Replaced As Labour Leader

Paddy Power Slash Odds Of Corbyn Being Replaced As Labour Leader

Bookmakers in the UK are keeping a close eye on Jeremy Corbyn and how he handles the departure of seven members of his party yesterday, to form an Independent Party within the UK.’Gang Of Seven’After the Labour Party split, a close eye is watching whether further MP’s from the Labour and Conservative Parties will join…

Paddy Power Appoint Rhodri Giggs As New Rewards Club Ambassador In Hilarious TV Ad

Paddy Power Appoint Rhodri Giggs As New Rewards Club Ambassador In Hilarious TV Ad

Paddy Power are no strangers to TV ad campaigns, the latest will not disappoint, introducing Rhodri Giggs, brother to Manchester United Legend Ryan Giggs.AffairIf you don’t know the back-story regarding the brothers, Ryan Giggs was publicly reported to be having an affair with his younger brother Rhodri’s wife! Rhodri and his wife split in 2013…

Paddy Powers Rainbow Russians Campaign Nets £80,000 for LGBT+ Charities

Paddy Power’s Rainbow Russians Campaign Nets £80,000 for LGBT+ Charities

A campaign launched by Paddy Power which sees the sportsbook operator donating £10,000 to LGBT+ charitable causes has made £80,000 for those charities already.Paddy Power had stated that, due to the expected poor quality of the Russian side, they would donate a minimum of £50,000, but after Russia scored five in their first game alone,…

Paddy Power Makes World Cup Pledge For LGBT+ Inclusivity

Paddy Power Makes World Cup Pledge For LGBT+ Inclusivity

Paddy Power has revealed that they will be donating £10,000 to organisations and causes dedicating to making football more inclusive to the LGBT+ community for every Russia goal scored during the 2018 World Cup.FoundationTwinning up with Attitude’s Foundation magazine, Paddy Power explained that the funding would go to challenging prejudice against the LGBT+ community both…

Paddy Power Betfair Going All-In On The Aussie Market

Paddy Power Betfair Going All-In On The Aussie Market

Paddy Power Betfair is to inject an extra £10 million into Sportsbet, the company’s Australian brand, to attempt to consolidate and improve its position in the country.There’s a lot going on in the Australian market at the moment, with TABCORP-Tatts’ $8 million merger and the acquisition of William Hill’s assets down under by CrownBet.Reports suggest…

Playtechs Green Lantern Slot Launches At Paddy Power Casino

The 2011 Ryan Reynolds film, Green Lantern, may have not received the fanfare that many other comic book superhero movies have in recent years, but the Playtech slot game based on the movie is certainly making up for that, finding instant popularity amongst players.If you are yet to have played this new slot game, then…

Paddy Power Adds More Playtech Games

Boost your winnings playing at Paddy Power Casino

Paddy Power Casino is one of the biggest and best providers in the industry, and it’s not hard to see why. By combining a clear focus on meeting customer needs with an ever increasing catalogue of new and different games, this online casino has established itself as a market leader. Paddy Power Casino has just…

Core Gaming lands a deal with Paddy Power and Betfair

Paddy Power Betfair

The merger between leading online casino and sportsbooks Paddy Power, and Betfair is set to get a bit tastier this week, after Core Gaming announced that it had done a deal with the duo. Paddy Power Betfair (as they will be known) will be available to offer Core Gaming titles at both of their online…